JOURNAL
11.11/eleven eleven Guide: How to Care for Our Garments for Natural Longevity
As the Indian traditional looms and charkhas dance in a slow rhythm, our master artisans handspun yarns to create natural handwoven textile stories. Handcrafted natural fabrics, embraced in natural...
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A Fresh Design Language: Heritage Craft For Modern Garments
With the hands of artisans working in meditative rhythm, Bandhani (“bandh” meaning “tie” in Sanskrit) is a traditional dyeing technique that involves immense skill, patience, and precision. This he...
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White Gold: The Story of Cotton in India
Cotton has long been called white gold- for its quiet, enduring power and how it has shaped the country’s social and economic fabric. Rooted deep in Indian soil, it has offered conscious clothing c...
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