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DIDI’S WAY OF LIFE

Didi was an extraordinary woman whose presence touched many lives. Her approach to architecture was deeply rooted in the wisdom of nature and spaces that nourish earth and soul. The film is a homag...

Silhouette Guide: Pants

At 11.11 / eleven eleven, our approach to denim is different- denim stands for, celebrating heritage and indigenous practices unlike the conventional production which comes at a heavy ecological co...

The Art and Science of Indigo

Natural indigo dyeing is a craft that’s over 6,000 years old— but despite its long history, it remains remarkably alive. At 11.11 / eleven eleven, we return to this tradition not as revivalists, b...

Maringna Village - Traditional Quilting Cluster (Kantha)

Maringna Village in Kachchh, Gujarat, West Coast of Indiais a settlement of the Rabaris, a pastoral tribe   Reclaiming left over materials, giving them new life and creatively using them in ...

The Cultivation of Indigo in Hapur: A Journey into Natural Dyeing

Indigofera Tinctoria    At 11.11 / eleven eleven, our venture into indigo began with a strong dedication to indeginous and traditional methods. We embarked on this journey by experimenting with ...

CO-CREATION >>>

This photo series traces the contours of a couple blocks in the LES while celebrating diasporic resonance and a friendship that reaches back to a moment in Quito - the Ecuadorian Andes - where NY ...

The Booth Brothers for 11.11 / eleven eleven

  'The moment we walk out the door our experiences get mapped onto what we are wearing. The only thing between our skin and the city is our clothing, simultaneously shielding and exposing us. P...

CASSI NAMODA for 11.11 / eleven eleven

Prostration. Procession. Prayer. For all, it’s a day of cleansing. Cassi Namoda for 11.11 / eleven eleven is a collaboration in garments between the slow made - small batch brand 11.11 and the Eas...

The Photographing Process

The camera to me is a mediator, a tool giving me the chance to observe with clarity, amplifying my instinct and exhausting all the possibilities. I like to document my surroundings  while I am shoo...

LIME GREEN

Color - LIME GREEN :  This color is achieved through a careful blend of indigenous ingredients from the Indian landscape including : myrobalan flowers and natural indigo. Fabric Compositio...