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In conversation >>>

NYC based Fashion Design student  : Miles Nakamura  w/ 11.11 Co-founder / Director :  Mia Morikawa ++++++++++++++ Mia Morikawa : Hi Miles, it was great to encounter your work at your final crit la...

A step further - Beauty of our Indigo Reserve Shade

Imagine adorning a hue like dark twilight skies and deep calm waters, a colour that evokes monsoons, riverbeds, and midnight landscapes, or the nostalgia of dusk that holds stories. A blue that is...

In conversation with the Indigo Paste (an exclusive 11.11/eleven eleven IP)

An invitation to step into the magical blue of Indigo (literally), our textile art featured at the Serendipity Arts Festival 2024, Goa, not only celebrates the Indigo Paste but also welcomes the a...

11.11/eleven eleven Care Guide: For Natural Longevity of our Bandhani Garments

Celebrating indigenous craft practices and traditional techniques, our master artisans handspun yarns to create natural handwoven fabrics, further enriched with our in-house plant-based dye recipes...

11.11/eleven eleven Care Guide: For Longevity of Naturally Dyed Garments

As the Indian traditional looms and charkhas dance in a slow rhythm, our master artisans handspun yarns to create natural handwoven textile stories. Our natural fabrics, embraced in plant-based dye...

11.11/eleven eleven Guide: How to Care for Our Garments for Natural Longevity

As the Indian traditional looms and charkhas dance in a slow rhythm, our master artisans handspun yarns to create natural handwoven textile stories. Handcrafted natural fabrics, embraced in natural...

White Gold: The Story of Cotton in India

Cotton has long been called white gold- for its quiet, enduring power and how it has shaped the country’s social and economic fabric. Rooted deep in Indian soil, it has offered conscious clothing c...

DIDI’S WAY OF LIFE

Didi was an extraordinary woman whose presence touched many lives. Her approach to architecture was deeply rooted in the wisdom of nature and spaces that nourish earth and soul. The film is a homag...

Silhouette Guide: Pants

At 11.11 / eleven eleven, our approach to denim is different- denim stands for, celebrating heritage and indigenous practices unlike the conventional production which comes at a heavy ecological co...

The Art and Science of Indigo

Natural indigo dyeing is a craft that’s over 6,000 years old— but despite its long history, it remains remarkably alive. At 11.11 / eleven eleven, we return to this tradition not as revivalists, b...