Meet the Makers of Tangaliya Textiles and Handspun Denim

Introduction

In a recent podcast with Prime Minister Narendra Modi, Nikhil Kamath, entrepreneur and co-founder of Zerodha, paired a tangaliya shirt with handspun denim trousers from 11.11 / eleven eleven, demonstrating his advocacy of artisan-crafted, eco-friendly clothing. The embrace of textiles with such a rich cultural and ecological significance has underlined the growing influence of mindful, ethical fashion as true luxury. 

Why 11.11 / eleven eleven Represents Sustainable Fashion

Each piece crafted at 11.11 / eleven eleven is a result of a value chain that nurtures the planet and the people. Indigenous practices, that form the fabric of India's rich cultural heritage, used in design with sophistication and finesse, creates clothing that exuberate a quiet and distinct luxury. These practices, in their traditional methods, have always respected nature and natural processes. Through necessary innovations, they can provide a valuable way forward for the industry to contribute towards a healthier ecology.

Kamath’s support of the brand highlights its ethos: preserving age-old techniques, reducing environmental harm, and celebrating India's rich heritage.

Tangaliya Weaving: The Soul of Tradition

Tangaliya is an age-old textile craft, dating back upto 700 years in the region of Gujarat, West Coast of India. By virtue of its distinctive technique, it is a meticulous craft practice that cannot be replicated using a machine

Each tangaliya piece of 11.11 / eleven eleven is made using Kala cotton, an indigenous organic material, handspun on a peti charka. The motifs are timeless, inspired by elements of daily use, like water and wells. Nikhil Kamath’s tangaliya shirt showcased during his podcast symbolizes the seamless fusion of traditional artistry, contemporary style and sustainability.

Handspun Denim: Eco-Friendly Textile Innovation

Denim, a staple of global wardrobes, often carries an environmental cost. However, 11.11 / eleven eleven has redefined denim by introducing handspun variants made from organic Kala cotton. This denim is dyed with 100% natural plant-based dyes and features zero chemical content, making it 100% biodegradable.

Kamath’s handspun denim trousers is a sustainable alternative to conventional denim. The production process of this denim minimizes carbon emissions by 93%, championing sustainability without compromising on quality or style.

Meet the Makers: Transparency in Fashion

11.11 / eleven eleven has long been striving to connect the consumers with the artisans behind its products. Through the NFC-based ERP system, each piece of clothing has a story—one of people, processes, and traditions.

An NFC chip embedded in the garments provides a digital link to their creation journey. Customers can tap the crochet button or click the "Meet the Maker" link online to discover the artisans and techniques behind their purchase, thereby journeying through the supply chain. 

Eco- Conscious Practices with Global Appeal

11.11 / eleven eleven clothing has carved a niche in the segment of quiet luxury among eco-friendly fashion brands. Every piece embodies a commitment to the planet and its people.

The NFC chip ensures customers know the origin of their clothes, while the low carbon footprint of each piece underscores the brand's sustainable approach. By choosing 11.11 / eleven eleven, consumers actively participate in creating a healthier ecology while celebrating India's rich textile heritage.

Discover more from 11-11.in